The use of smartphone has increased rapidly in the recent years. People spend more time on their smart phones and other mobile devices for accessing information, keeping in touch, and working while on the go. Studies say that on an average, an individual spends 4 hours and 15 minutes on their smartphone, of which 80% of time is spent in apps.
Marketers and companies have made use of this opportunity to turn smartphone users into their potential customers. Already many reputable businesses have successfully launched their own apps, and realized significant benefits. However, you should take into account the disadvantages as well before making a decision. So, here are the pros and the cons of developing a mobile app for your business.
The pros of creating a mobile app for your business
- Connect more with your customers: A mobile app gives your business the opportunity to connect with a large number of your customers 24×7. This kind convenient user experience increases your customer loyalty.
- Serves as a direct marketing channel: When you have a mobile app for your business, you can instantly get across all the information you want to your available customers. This way, you can directly promote your business.
- Stand out from the competition: Small business usually do not own mobile apps. However, going for one can be a big innovative step in stepping ahead of their competitors!
- Revenue generation: Your mobile app can help generate revenue in several ways. One of those is making your customers make a small payment toward downloading the app. Another is, advertising the mobile ads of a non-competitor businesses. And yet another is to, link the app to an online payment platform to allow customers to buy goods or services faster.
The cons of creating a mobile app for your business
- Expensive: Developing a mobile app is costly, costlier than creating a website. The more the features to be incorporated, the more would be its complexity and its price.
- Complex app development process: The creation of a mobile app is a lengthy and tough process. A lot of things like developing cross platform compatibility, ensuring that it is responsive across multiple screen sizes, installing different features, getting it approved from the app stores, etc. go into it.
- Sharing profit with the app store: If are generating revenue from your app, a share of it would go to the app store.
- Upgrading: To keep pace with the tech world, the advancements made in it should get reflected in your app. So, you should go for constant updates, which would need money.
So, consider the pros and cons of developing a mobile app, before deciding whether or not you need one!